Marketing campaigns have to be effective. If they fail once, it’s okay, you’ve learned something useful. If they keep failing over & over however, your business goes bust. How do we make sure they’re effective? A lot of factors go into this…the approach, audience targeting, promotion methods, timing, quality, budget… For this article, we’ll focus…
SEO. You keep hearing about it, right? Is it still important? Does it even work anymore? Should we use it? How do we use it properly? We’ll answer these questions in this article. SEO Lives in One Part of Your Marketing Stack…But Influences the Others Short version: Yes, yes, yes, and it depends on…
(The 4th one may surprise you) Every marketing campaign produces results. It’s just that we don’t fully control what those results will be. What you want is a huge success – millions of visits, thousands of sales, swamped order processes. Sometimes however, the campaign’s result is, “Nothing Happened.” Nobody wants that result, of course. So…
