Email Marketing
Build Up Your Audience, Your Sales, and Your Customer Service – All With Email
Here’s a marketing secret: Email is still the #1 marketing channel in the world.
It’s the foundation for growing your audience, and building your relationship with them. Those relationships, if managed correctly, will last the life of your business.
But what if you don’t have time to manage email marketing? Easy! Bring in FullStack to manage your email.
No matter the starting point, it catapults your email from “basic function” to “long-term success.”
Advantages of Email Marketing
Universal
Email works with all other marketing channels (digital ads, SEO, blogging, etc.). No conflict; all boost.
Cost-Effective
It’s the most cost-effective method of creating and sustaining business relationships.
Omni-Device
Email meets everyone where they are – on their favorite device.
Targeted
With segmentation and analytics, you can address each subscriber’s individual needs.
Always Relevant
Leverage email at every point in a prospect’s journey.
The FullStack Email Marketing Process
We provide as much email management as as a complete marketing team (for much less!).
It all starts with the list. Don’t have one yet? We’ll build up methods for collecting genuine, organic emails. (No spamming here.)
Once you have a list, we select an email provider and set it up for you. The setup process includes email templates, branding, and copy that appeals to your future subscribers.
From there it’s a regular effort. We’ll handle the creative, the scheduling, and the reporting on results.
SUCCESS STORY: Customer’s Email Clicks Tripled, Sales Grow 30%
A customer asked FullStack for help with their email campaigns. They used Klaviyo for their campaigns, with a mailing list over 100,000 subscribers. The trouble was, email opens had hit a ceiling of 12% over the previous 4 months.
The customer wanted to improve their sales conversions, and recognized that their emails needed better engagement. After discussing their email history, we determined three goals to target:
- Increase email open rate from 12% to 20%.
- Improve click rate by at least 5%, particularly among subscribers in California and New York.
- Increase the purchase conversions rate by at least 5%.
We set out to accomplish all of these goals by creating new, freshly optimized email campaigns.
Almost right away we encountered an issue—lack of mobile-friendliness. The existing campaigns used a template with large images, and a layout which didn’t render well on phones. Email analytics told us that 80% of readers did so on a mobile device…so the new campaigns had to be 100% mobile- friendly.
After resolving this technical issue, we moved on to addressing the clarity & quality of the emails’ content.
The results were amazing. Within one month, the newly optimized campaigns:
- Reached a 24% open rate.
- Tripled the click rate.
- Raised the conversation rate by 10%, which grew total revenue 30%!
The customer was blown away! They insisted on learning everything about the new campaigns, so they could continue using the methodology.
A story like this reminds us of one important thing about email: While the right content is always critical, don’t overlook the technical side. Email is more complex than it looks—like a jigsaw puzzle in the background. If you’re missing a piece, the others don’t work right.
Time to Add Email Marketing to Your Toolset
Even if email hasn’t performed well for you in the past, you can always find more value with it.
No other method brings long-term success like email can. If it’s managed well. And with FullStack, it’s always managed well.
Contact Fullstack for your well-managed email to start up!