Website Development
Build a Website Experience Where Your Audience Wants to Hit ‘Buy’
To customers, your website is an experience.
It’s either a good experience (inspiring confidence, interesting them). Or a bad experience (boring them, failing to impress).
Make sure it’s a good experience by working with FullStack’s web development experts.
Elements of a Good Website Experience
Stable
The website is solid, loading quickly on any device.
Fast
The website is quick and efficient.
Persuasive
Gives a strong ‘Yes’ to the reader’s query: “Can you solve my problem?”
Engaging
Speaks to the reader’s needs.
Acts Like a Salesperson
The entire website funnels visitors in your lead generation system.
Trustworthy
The website is a resource customers can trust for information, enjoyment, or getting a reliable product.
Easy to Manage
All websites need updating over time. If it’s easy to do, it happens more often (which is what you want). If it’s hard to do, people tend to disregard websites, which hurts their business.
FullStack can manage websites for you, as well.
The FullStack Formula for Fast, Efficient Websites
FullStack’s developers built a process for supplying startups with a quick, simple website geared toward traffic.
These websites do the job a website’s meant to do for a startup—present your product/service to the reader, funnel them toward signing up for an offer, and prepping them for a sale.
Everything you need to grow. Nothing you don’t.
The FullStack Web Development Process
STRATEGY
1. Examine your target audience.
2. Select the best platform for the new website. FullStack works with WordPress, Squarespace, Wix, and Shopify.
3. Source the most fitting page templates from our collection.
DESIGN
1. Construct example pages (called “comps”) for your review/approval.
2. Produce the critical content for each of the primary pages, such as the homepage, About Us, Products/Services, etc.
3. Populate the pages on a stable, affordable host.
LAUNCH
1. Publish the website under your domain.
2. Make sure the search engines can see it.
3. Celebrate!
4. Train your team on making updates (if necessary).
SUCCESS STORY: ?
A customer asked FullStack for help with their email campaigns. They used Klaviyo for their campaigns, with a mailing list over 100,000 subscribers. The trouble was, email opens had hit a ceiling of 12% over the previous 4 months.
The customer wanted to improve their sales conversions, and recognized that their emails needed better engagement. After discussing their email history, we determined three goals to target:
- Increase email open rate from 12% to 20%.
- Improve click rate by at least 5%, particularly among subscribers in California and New York.
- Increase the purchase conversions rate by at least 5%.
We set out to accomplish all of these goals by creating new, freshly optimized email campaigns.
Almost right away we encountered an issue—lack of mobile-friendliness. The existing campaigns used a template with large images, and a layout which didn’t render well on phones. Email analytics told us that 80% of readers did so on a mobile device…so the new campaigns had to be 100% mobile- friendly.
After resolving this technical issue, we moved on to addressing the clarity & quality of the emails’ content.
The results were amazing. Within one month, the newly optimized campaigns:
- Reached a 24% open rate.
- Tripled the click rate.
- Raised the conversation rate by 10%, which grew total revenue 30%!
The customer was blown away! They insisted on learning everything about the new campaigns, so they could continue using the methodology.
A story like this reminds us of one important thing about email: While the right content is always critical, don’t overlook the technical side. Email is more complex than it looks—like a jigsaw puzzle in the background. If you’re missing a piece, the others don’t work right.
Minimal Development Time, Maximum Website Experience
Building a new website is daunting. You no longer need to worry about it though! The web experts at FullStack will take care of it.
Contact FullStack to start building a good experience for your customers.